《蜘蛛侠:纵横宇宙》花式玩转品牌合作系列第三部明年全球献映

时间:2023-06-15 15:00:40阅读:60590
由美国哥伦比亚影片公司出品,索尼动画制作的电影《蜘蛛侠:纵横宇宙》于6月2日同步北美登陆国内大银幕,全球票房现已突破3.9亿美元,仅用两周就超越前作《蜘蛛侠:平行宇宙》的全球总票房。内地票房目前已破2

由美国哥伦比亚影片公司出品,索尼动画制作的电影《蜘蛛侠:纵横宇宙》于6月2日同步北美登陆国内大银幕,全球票房现已突破3.9亿美元,仅用两周就超越前作《蜘蛛侠:平行宇宙》的全球总票房。内地票房目前已破2.5亿人民币,豆瓣、猫眼等各平台皆斩获超高口碑评分。影片与美团、北京现代、汉堡王、和平精英等各大知名品牌展开了多种形式的创意合作,为蜘蛛侠的国内热映增添强势助力。目前影片正在全国热映中,蜘蛛侠大战蜘蛛侠的顶级视听盛宴不容错过!

蜘蛛侠联合知名品牌联合推广 线上线下强势助力影片热映

电影《蜘蛛侠:纵横宇宙》重磅回归国内大银幕,得到了众多合作伙伴的大力支持。上映期间,影片和各大品牌展开多种形式的创意合作,实现蜘蛛侠电影线上线下的全方位曝光,让新生代蜘蛛侠迈尔斯的多元宇宙冒险、上百位蜘蛛侠跨宇宙集结以及潮酷视听风格等影片亮点广为传播,为影片在国内的热映强势助力。

此次影片与各大品牌的合作方式各具创意特点,美图、美颜、闪萌、B612等互联网APP推出贴纸、站内搜索、开屏曝光等方式宣传影片。知名运动品牌KEEP上线燃脂挑战课,汽车品牌北京现代和手机打车软件滴滴打车联合推出惊喜彩蛋车活动,针对用户定制的专属内容更加深入人心。知名食品类与消费类品牌汉堡王、汤臣倍健、屈臣氏、美团、nike、以及3C类品牌索泰Zotac与影片合作推出联动周边产品十分讨粉丝欢心。此外,影片与和平精英游戏赛事、飞利浦显示器、凯德mall等多种品类品牌合力探索线下营销的多种场景,通过游戏主播、装置展览、门店展柜等形式深度植入影片亮点,助力《蜘蛛侠:纵横宇宙》国内热映。

全球热映票房创索尼新高 第三部明年全球献映

电影《蜘蛛侠:纵横宇宙》内地票房目前已突破2.5亿人民币,成为今夏最热门的电影之一。影片在全球范围内持续热映,全球票房突破3.9亿美元,超过前作《蜘蛛侠:平行宇宙》全球3.84亿美元的总票房,其中北美斩获2.25亿美元同样超越前作的1.9亿美元总票房。在超高口碑的助力下,英国、墨西哥、澳大利亚等多国票房都轻松超过前作的最终票房。影片目前已成为索尼影业票房最高的动画电影,随着全球的持续热映有望再创新高。

电影《蜘蛛侠:纵横宇宙》上映后获得媒体、影评人、观众的一致好评。获赞“莎士比亚级的大师之作”、“每一帧都可以挂在博物馆的墙上”。与此同时,许多观众也在社交媒体上急切地表示:“希望第三部明天就上”、“恨不得一键快进到明年”,显示了观众对蜘蛛侠迈尔斯与蜘蛛格温的多元宇宙冒险故事的喜爱。而备受期待的蜘蛛侠迈尔斯与格温组队对抗宿命,以及百蛛大战的后续,将在系列续作 Spider-Man: Beyond The Spider-Verse 中精彩呈现!该片将于2024年3月全球大银幕献映!

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