西瓜视频x陈翔在《亲爱的客栈》中擦出“上瘾”火花
时间:2017-12-08 16:00:52阅读:86673次来源:草民影院 - 牧野家族第11期
- 别名:亲爱的·客栈,亲爱的客栈
- 状态:第11期
- 类型:真人秀 生活
- 主持:王子文 吴永恩 张翰 容祖儿
- 年代:2022 / 中国大陆 / 陈歆宇
- 导演:陈歆宇
- 国家/地区:中国大陆
- 时长:每期100分钟
- 语言/字幕:汉语普通话
- 年代:2022
- 更新时间:2023-12-19 01:30:41
- 详细介绍:三组艺人前往丽江,开启为期22天对于人与自然的极致探索。山间田边,放牧谧野,开启自然而然,从零到壹的生活实验。
近日,湖南卫视《亲爱的客栈》频频引爆收视,实现碾压式领跑,大管家陈翔也凭借其能说会道、办事靠谱的形象受到观众们的喜爱。
西瓜视频敏锐洞察到《亲爱的客栈》的高收视和热口碑,联合陈翔拍摄了一支趣味十足的短片,于12月2日最新一期节目中播出,生动地向观众们展示了西瓜视频究竟有多上瘾。
60秒短片中,陈翔被西瓜视频里的精彩内容深深吸引,乐得直不起腰,把拉客一事抛在了脑后。到了晚上,他仍看得聚精会神,饭都顾不上吃。就连节目杀青了,陈翔的视线也没从手机屏幕上移开。
通过忘拉客、忘吃饭、忘杀青三个部分的层层递进,以及陈翔传神到位的演绎,整支短片完美诠释了西瓜视频“看上瘾”的产品特性,让人看了又看再看一直看。
“看上瘾”是大量西瓜视频用户的共同使用感受。这款主打个性化推荐的短视频App,能结合每位用户的兴趣爱好和行为习惯,真正做到千人千面的智能推荐;同时,西瓜视频聚集海量丰富内容,涵盖音乐影视、搞笑游戏、时尚美食、文化科技等各类领域,每位用户都能在平台上发现他们喜欢的短视频内容,看了就停不下来。官方数据显示,西瓜视频用户日均使用时长超过70分钟,高于短视频鼻祖YouTube的60分钟,领跑国内短视频产品。
短片中,陈翔乐此不疲观看的Papi酱、中超等内容,是西瓜视频众多PGC创作者、OGC合作方中的头部优秀作品。除此之外,主打PUGC的西瓜视频还与局座张召忠、办公室小野、大胃王密子君、顾爷、暴走漫画、日食记、二更等数百位短视频创作者有着密切合作,能全方位满足用户的短视频观看需求。
就在11月下旬,西瓜视频先后推出地铁事件,在北京南锣鼓巷地铁站发布由近百位短视频红人组成的《西瓜红人卷》;分众投放魔性TVC,通过高倍速、神同步的抬头低头动作,夸张还原用户看西瓜视频时的状态;举办“西瓜PLAY视频嘉年华”大型品牌活动,用10场创作者沙龙和16场短视频展映礼向行业发声,邀请34家红人/IP打造最大网红集市、中国的「VidCon」……
时隔一周,西瓜视频又联合明星,在综艺投放上做出新尝试,接连给人惊喜。凭借精准的营销洞察、脑洞大开的创意呈现,西瓜视频在品牌传播上的布局已经越发成熟。
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