超20个品牌投放《理想之城》共同鼓励年轻人寻找人生的理想
时间:2021-08-23 23:00:24阅读:77887次来源:草民影院 - 理想之城已完结
- 别名:苏筱的战争/TheIdealCity
- 状态:已完结
- 类型:剧情
- 主演:孙俪 赵又廷 于和伟 陈明昊 高叶 李传缨 张澍 李洪涛
- 年代:2021 / 大陆 / 山西卫视
- 导演:刘进
- 国家/地区:大陆
- 集数:共40集 | 每集45分钟
- 语言/字幕:国语
- 首播时间:2021-08-12
- 首播/卫视:山西卫视
- 更新时间:2023-09-21 21:15:38
- 详细介绍:该剧改编自若花燃燃的职场小说《苏筱的战争》,以建筑行业为背景,紧扣职场进阶和逆袭这一脉络展开剧情,讲述了造价师苏筱(孙俪 饰)因合作方推诿事…
近日,由孙俪 、赵又廷 领衔主演,于和伟 特邀主演的现实主义职场话题剧《理想之城》,在央视CCTV-8、东方卫视热播,爱奇艺全网独播。剧集对职场众生相的深入刻画,引发了用户广泛的讨论,相关话题登上全网热搜300+,目前爱奇艺站内热度已经破8000。凭着好品质和高人气,《理想之城》获农夫山泉、RIO、妙可蓝多、GSK、合生元、纳爱斯、君乐宝、希芸、vivo等超过20个品牌投放,商业市场号召力不俗。
强大的制作班底、专业的演技呈现,以及剧作对职场现实的深度刻画,让《理想之城》的火速出圈显得毫不意外。《理想之城》由白玉兰最佳导演奖得主刘进执导,总编审吴兆龙曾担任多部重磅影视作品制片人,二人的合作为这部剧的品质上了份双保险;演员选择上,实力派演员代表孙俪、赵又廷领衔主演,今年刚斩获白玉兰视帝的于和伟作为特邀主演,知名演员陈明昊 、许娣 ,人气艺人杨超越 、傅首尔 等艺人演绎了职场多面角色,为剧作的艺术水准、热度、话题度增加保障。《理想之城》由建筑行业切入职场题材,由苏筱(孙俪 饰)的意外“背锅”事件开局,以苏筱的职场历练为主线,讲述两代职场人的奋斗故事和职场变迁,以建筑企业赢海集团为主战场,刻画当代职场众生相,这些也被网友感知,并在社交媒体上引发了如#职场人听见这些话要警惕#、#汪炀(陈明昊 饰)人类高质量老板#等话题,让当代年轻人们借着该剧展开了一场有意义的职场大讨论。
都市职场题材、现实主义风格,贴近时代又紧抓人心,剧作与用户间的粘性决定了这部剧的商业市场吸引力注定不凡,《理想之城》合作品牌覆盖汽车、手机、智能硬件、互联网、家居、洗护、软饮、酒水等诸多领域,包含植入、原创大头贴、口播标板、前情提要、创可贴、原创贴、口播转场、鸣谢贴、以及身份合作等多样化合作形式。以RIO为例,不仅结合剧情植入品牌及产品,还合作剧中演员拍摄原生广告,传递“一个人的情绪小酒”的品牌理念,借助剧作热度和剧情氛围巧妙触抵用户心智。
爱奇艺通过洞察年轻人精神世界,来生产符合当下潮流、贴近青年需求的丰富的优质内容。《理想之城》正是这种大内容生态下的一个缩影,该剧以职场为入口,启动一场与年轻人的深度对话,职场青年们在这里能看到自己奋斗的初心、上升的轨迹,体悟现实、理想间的冲突与磨合,也为自己直面工作、生活,增添信心与动力。无论是对职场现实入木三分的刻画,还是对当代青年打工人情感状态的写照,《理想之城》妥妥抓住了年轻人内心共性的精神诉求,大家从看剧到内观自省,有共鸣、有借鉴,也在这部剧里汲取奋斗的力量。
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