《陈情令》演唱会成功举办情怀与商业完美融合

时间:2019-11-13 15:00:19阅读:89849
以重聚相邀,以告别为题,《陈情令》国风音乐演唱会于11月1日、11月2日在南京成功举办!肖战、王一博、林海、王菊、周深等演员、歌手、音乐人齐聚现场,歌曲绕梁,给所有翘首以盼的粉丝们,献上了一场精妙绝伦
  • 陈情令
  • 古装 剧情
  • 肖战 王一博 孟子义 宣璐 于斌 汪卓成 刘海宽 李若彤
《陈情令》演唱会成功举办情怀与商业完美融合
《陈情令》演唱会成功举办情怀与商业完美融合
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以重聚相邀,以告别为题,《陈情令》国风音乐演唱会于11月1日、11月2日在南京成功举办!肖战王一博 、林海、王菊、周深等演员、歌手、音乐人齐聚现场,歌曲绕梁,给所有翘首以盼的粉丝们,献上了一场精妙绝伦的演唱会。空前规模的盛大相聚,线上先线下的同步狂欢,不仅再次展示了《陈情令》这一IP的顶级热度,同样呈现了优质IP全面开发的巨大商业潜力。

《陈情令》演唱会深情唱响,再掀关注狂潮

得益于精妙的选角与精心的制作,《陈情令》成为2019年夏天当之无愧的黑马作品,口碑与热度双双走高,即便大结局已两月有余,从盛夏至深秋,其相关话题讨论热度仍居高不下,《陈情令》国风音乐演唱会自计划筹备起亦备受期待。南京场作为国内唯一一场官方演唱会,可谓规模空前。演出阵容方面,王菊、周深、高秋梓等知名歌手倾情献唱,在顶级的舞美与视听设备加持下,将一首首动人歌曲现场唱给观众,曲音悠扬,意境深远,令人动容。此外,该场演唱会更是汇集了肖战、王一博、汪卓成于斌 海宽 等众多台前演员,制片人杨夏、导演陈家霖、音乐创作人林海等幕后主创也莅临现场,《陈情令》剧组成员大回归,唱角色歌曲,忆往昔故事,话剧组情谊,同观众一起重温盛夏欢畅,也做以郑重告别。现场,主演们以角色身份辞别观众的环节催人泪下,肖战眼中含泪,一度哽咽,观众同样不舍,泪洒现场,“太快乐”与“太好哭”成为粉丝们最矛盾却又最真实的感叹。据悉,线上直播付费观看人数达320余万,演唱会举办期间,“陈情令演唱会”“有阿令的夏天”“肖战王一博合唱无羁”等剧集、艺人相关词条承包热搜。如此规模与热度,称得上影视剧衍生演唱会项目中当之无愧的领跑者。

《陈情令》IP全面开发,获众多品牌青睐

《陈情令》的热播,不仅令剧中肖战、王一博等演员热度迅速攀升,成为新生代流量小生,也为这一IP的全面开发提供了更多的可能。《陈情令》在音乐、周边、游戏、线下活动等方面纷纷发力,均取得了不错的效果。除了演唱会、见面会大受追捧,线上音乐专辑售卖火爆,官方旗舰店售卖的口红、饰品等文创产品口碑佳销量高,全球旅行套餐项目更是探索了国内粉丝深度运营新模式,真正实现了以IP为基石,深度运营,全面开花。而这一IP所展现出的超强的粉丝经济带动能力,也令众多品牌与公司青睐有加。仅《陈情令》国风音乐演唱会南京场,便得到了总冠名Aussie澳丝,特别出行方式赞助商滴滴出行,特约赞助腾讯微视、海飞丝、老板仔海苔、完美日记的倾力支持,可谓深得各大品牌商喜爱。这对于影视行业的IP开发而言,不啻为一针强心剂,更意味着难得的发展机遇。

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